Local to where?

Last year I spotted this label in Tescos in Ludlow, Shropshire advertising "Tesco Local Choice Dorset Skimmed Milk"!

I climbed up St Laurence's tower to see if I could spot Dorset, but I could only see Ludlow Market:

and many small shops which Ludlow is famous for:

If you want local food in Ludlow, might I suggest you use this site:

Good Food Shops