Poilâne bakery is situated on Elizabeth Street, not far from Victoria Coach Station. In 1932 Normandy baker Pierre Poilâne opened a shop in Paris, making bread using stone-ground flour, natural fermentation and a wood-fired oven. His son Lionel took over the business in the 70's. Customers included the artist Salvador Dali, who bought objects and sculptures made of bread.
In 1992 Lionel opened a shop in London, it took him over 2 years to obtain the permission to use a wood-fired oven, the authorties obviously remembered the cause of the Great Fire of London in 1666! In 2002 Lionel died in a helicopter accident, the business is now run by his daughter Apollonia.
Poilâne
46 Elizabeth Street
London
SW1W 9PA
Tel: 0207 808 4910
Web:
www.poilane.fr
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